I have seen three very good car commercials recently, both from Dodge for the same car: The illustrious Dart. (I will post about the third one later this week.)

These two advertisements are awesomely irreverent, fun, goofy, and fast-paced. Best of all though, they are catchy.

How To Change Cars Forever:

I cannot stress the importance of being catchy in this day and age enough. Perhaps catchy is not the right word anymore. I have heard people use “Stickiness” and others. I have yet to find the word, but how ever you want to put it, your marketing needs to have staying power in the mind of your audience.

In music, they call them ear worms. You know, those songs that get stuck in your head for days. Those tunes that are sitting in your brain when you wake up, and when you are trying to fall asleep. For me, part of the success of these new (fabulous) Dart commercials is their brain worminess.

How To Make The Most Hi-Tech Car

They are not the funniest or most clever commercials. But they are so fast-paced, clean, and smile-inducingly familiar that I cannot help but think about them long after I have seen them. The music is perfectly matched to the vibe of the ads. The first commercial, How To Change Cars Forever, is crafty, artful, brash, and more clever every time you watch it.
I cannot say whether or not the Dodge Dart will change cars forever, but their ads just may change car ads in the near future.