I came across this Kickstarter campaign for Consent-Themed Underwear to be produced by Amulya Sanagavarpu of Feminist Style and decided I had to spotlight it this week, because it embodies so many positive qualities that most large advertisers and manufacturers fail to grasp in their never-ending quest to sell us whatever whenever however. Not only are the panties made by this company just as functional, cute and flashy as the ones offered by companies willing to spend millions to prove it to you, they also come with a social message meant to empower women to against societal forces that would see them as objects of lust used as accessories for endless supply of products lacking, “the right kind of sex appeal.”
In a society where social messages can get lost among long forgotten stacks of rubber wrist bracelets and faded, misspelled bumper stickers, this product goes right to the frontline where the boundary needs to be set. Sure, these slogans aren’t meant to function like chastity belts and will not protect the wearer from a truly, deranged individual, but they catch people’s attention in a way that continues a dialogue about the intent of both parties involved and the mutual respect people should have for each other in a physical relationship. Also, this product sends a message to girls coming of age that they control their sexuality and are not expected to panhandle for affection through the perverted dregs of a current advertising culture that demand they be, “ready for anything.”
With 18 days to go, Amulya is about halfway to her goal and should she succeed, she will have five consent-themed designs in plenty of sizes and colors for prospective buyers looking to by underwear with a purpose. Head on over Her Kickstarter site for more details.
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