Unnatural Framily Planning

Weird. I get that Sprint is attempting to drum up business by getting everyone from nuclear family units to casual acquaintances to sign up for their Framily plans, but why do they have to go to the trouble of creating a cast of obnoxious characters just to prove this point? Did somebody really think it would be amusing to have Papa Hamster, lame Hot Topic stereotype and Motley Crue loving, French Girl all be part of a campaign that has yet to move Sprint out of third place?

It’s kind of sad, because while Sprint’s offer of no contracts and the freedom to add whoever to the plan sounds like a pretty good deal, they don’t make it any easier to understand with this off putting campaign.

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