NOTE: The last few posts I have written have been more general observations than meticulous breakdowns of individual ads. I promise next week will have more of the latter. But for now…

I have been listening to a lot AM radio lately and the ads tend to be mind-numbingly awful. I am not complaining. It is my choice to listen to AM radio, so I have nothing to gripe about.

Rather, I am disappointed. I am aware that AM radio ads are an affordable advertising option for local businesses, but I do not understand why those businesses would continue to use that option.

Internet tools offer affordable ways to reach your audience in creative ways that build your brand. AM radio ads are filler, accomplishing absolutely nothing for those small businesses. Radio ads in general, but especially AM radio, advertisements are obsolete.

Geico ads make sense on the radio. They have multi-million dollar campaigns running and radio spots help them cover all of their bases. But if your AM radio ads are only accompanied by 1/16 page phone book ads, i have to ask; “How ready are you to market your company, really?”