I was really digging this commercial until the end.
No matter what Tostitos or anyone else says, they picked an African-American guy and had him act a certain way on purpose.
Usually I am the first person to shoot down touchy-feely arguments like this one, but I do not see why the dude at the end had to say “Boo-Ya!” over and over quite like that. Not funny, not cool, and certainly not thoughtful.
From me, this commercial gets only a simple, “Boo!”